Sab Overview

SAB multi-million rand investment in the area helped lay the foundations for what has become the Newtown Cultural Precinct. Since opening it doors almost ten years ago, the World of Beer has grown in stature and has become a popular attraction for tourists and South Africans alike. From ancient Mesopotamia, through Africa and Europe, the tour unveils beer heritage all the way to a honky-tonk pub of Johannesburg? mining camp days and a traditional Soweto shebeen. Our greenhouse nurtures beer? natural ingredients and a full-scale brewhouse reveals the intricacies of the brewing process. Making beer making friends goes hand inhand at The World of Beer and to end your visit, we invite you to relax in our Tap Room while you enjoy a glass or two of your favourite frostie. Delicious pub lunches are available in the Tap Room as you take in the panoramic view of the city.